Language - The specific terminology we learn to describe media, relevant to the gerne, audience and content of the text
Institution - The company/organisation of the production.
Ideology - What it represents. Implicit and explicit values of media E.g. good guy, bad guy. A system of beliefs.
Audience - Consumers of media. Who they are aiming their media at.
Representation - Re-presents back to society. Concepts such as stereotypes
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