Code is a sign which signifies and creates meaning (connotation)
Codes of a music video are:
-Dancing and acting in the video creates more of a performance and promotes the song.
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Convention - what we expect to see in the music video.
Conventions of a music video are:
-Seeing the artist peform in someway (singing/dancing).
-Close ups of the artists to give the audience recognition of the artist.
-Video with some reference to the lyrics of the song.
-The video will be edited to the beat of the music.
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