Language - The specific terminology we learn to describe media, relevant to the gerne, audience and content of the text
Institution - The company/organisation of the production.
Ideology - What it represents. Implicit and explicit values of media E.g. good guy, bad guy. A system of beliefs.
Audience - Consumers of media. Who they are aiming their media at.
Representation - Re-presents back to society. Concepts such as stereotypes
Thursday, 30 September 2010
Codes and Conventions of Music Video
Code is a sign which signifies and creates meaning (connotation)
Codes of a music video are:
-Dancing and acting in the video creates more of a performance and promotes the song.
-
Convention - what we expect to see in the music video.
Conventions of a music video are:
-Seeing the artist peform in someway (singing/dancing).
-Close ups of the artists to give the audience recognition of the artist.
-Video with some reference to the lyrics of the song.
-The video will be edited to the beat of the music.
Codes of a music video are:
-Dancing and acting in the video creates more of a performance and promotes the song.
-
Convention - what we expect to see in the music video.
Conventions of a music video are:
-Seeing the artist peform in someway (singing/dancing).
-Close ups of the artists to give the audience recognition of the artist.
-Video with some reference to the lyrics of the song.
-The video will be edited to the beat of the music.
History of Music Videos
Premiering in 1974, the Australian TV show 'Countdown' played an important role in the development of the music video industry. Music video clips were used as a method of promoting acts that were to appear on the show. As the popularity of the video clips grew, the music industry began to realise the marketing potential of these music clips. One of the most notable video clips features was the AC/DC hit, "It's A Long Way to the Top." During the 1980s, 'Countdown' aired in 22 countries.
In 1981, the U.S. video channel MTV was launched and it began the age of 24-hour music television. They launched the channel with the video, "Video Killed the Radio Star." Throughout the 1980s, MTV expanded to become an important tool used in music marketing. Singers like Madonna not only used music videos to promote their albums, but to create their images. In 1983, the almost 14-minute-long video for Michael Jackson's song "Thriller," was released.
It becIn 1985, MTV launched the channel VH1 which featured softer music for an older audience than the typical young MTV audience. In 1987, MTV Europe was launched and in 1991, MTV Asia was introduced.
In 1988, the MTV show, Yo! MTV Raps was launched. The show helped to bring hip hop music to a nation wide audience. Two of the videos that are most famous for being two of the three most expensive music videos of all time are Michael and Janet Jackson's "Scream," which cost $7 million to produce, and Madonna's "Bedtime Story," which cost $5 million. "Scream" is still the most expensively video ever made.
During the 1990s, MTV launched channels around the world that included: MTV Latin America in 1993, MTV India in 1996, and MTV Mandarin in 1997. In 1996, MTV2, originally called "M2" was launched as an alternative and older music video channel.
By the mid-2000s, MTV and many of its other channels had stopped showing a large number of music videos and began showing reality television shows.
In 1981, the U.S. video channel MTV was launched and it began the age of 24-hour music television. They launched the channel with the video, "Video Killed the Radio Star." Throughout the 1980s, MTV expanded to become an important tool used in music marketing. Singers like Madonna not only used music videos to promote their albums, but to create their images. In 1983, the almost 14-minute-long video for Michael Jackson's song "Thriller," was released.
It becIn 1985, MTV launched the channel VH1 which featured softer music for an older audience than the typical young MTV audience. In 1987, MTV Europe was launched and in 1991, MTV Asia was introduced.
In 1988, the MTV show, Yo! MTV Raps was launched. The show helped to bring hip hop music to a nation wide audience. Two of the videos that are most famous for being two of the three most expensive music videos of all time are Michael and Janet Jackson's "Scream," which cost $7 million to produce, and Madonna's "Bedtime Story," which cost $5 million. "Scream" is still the most expensively video ever made.
During the 1990s, MTV launched channels around the world that included: MTV Latin America in 1993, MTV India in 1996, and MTV Mandarin in 1997. In 1996, MTV2, originally called "M2" was launched as an alternative and older music video channel.
By the mid-2000s, MTV and many of its other channels had stopped showing a large number of music videos and began showing reality television shows.
The Brief
A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
-a website homepage for the band;
-a cover for its release as part of a digipak (CD/DVD package);
-a magazine advertisement for the digipak (CD/DVD package).
-a website homepage for the band;
-a cover for its release as part of a digipak (CD/DVD package);
-a magazine advertisement for the digipak (CD/DVD package).
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